The team were challenged to create an entirely new brand ID, website and designs for multiple touch points including print. Our vision was to create something upscale to reflect the exclusivity of the summit whilst bringing elements of the product design and development process into the brand identity (aka post-its!). What resulted was something colourful and playful without losing its high-end edge. We’re super happy with how it turned out.
The team were challenged to create an entirely new brand ID, website and designs for multiple touch points including print. Our vision was to create something upscale to reflect the exclusivity of the summit whilst bringing elements of the product design and development process into the brand identity (aka post-its!). What resulted was something colourful and playful without losing its high-end edge. We’re super happy with how it turned out.